Rubber bracelets are inexpensive and lightweight type of wristbands which are usually made of silicone. Before, they were really made of rubbers but because of the discomfort the material brings to the wearer, manufacturers change it. Rubber bracelets are present since the late 1970s.
They became widely popular in 2004 when famous American cyclist, Lance Armstrong utilized the product in his fundraising activity for a cancer research. The product was called LiveStrong wristbands. Aside from raising funds for the research, the custom rubber bracelets have also raised cancer awareness to the public.
For some, these rubber bracelets are simply an accessory but actually, they are of a good cause and purpose. Below are the common uses and importance of rubber bracelets.
1. For Charity Awareness and Fundraising
LiveStrong bracelets were the first rubber bracelets created for charity awareness. LiveStrong are yellow rubber bracelets. “LiveStrong” is the tagline of the cancer research; it was debossed on the surfaces of the custom bracelets.
These bracelets are also referred as Awareness bracelets. They act like awareness ribbons. They are, however, more popular because rubber bracelets are easy to wear and they last longer. Awareness bracelets are usually one inch wide. If not debossed, logos or taglines of the charities are imprinted or embossed on the surface of the wristbands.
Custom rubber bracelets are great for fundraising because of their affordability, variety, and profitability. The organization’s investment costs for these items are low. When they purchase bulk amount of rubber bracelets, they are sure to get a great discount even if the bracelets are to be customized with the organization’s or the cause’s logo.
Due to the low investment cost, they can resell the bracelets to earn funds on a very affordable price as well. Rubber bracelets can be of different sizes, styles, and designs. The charities can use a variety of rubber bracelets while still making sure that they stick with the theme of their cause. For example, they can use different colors but the design and texts to be imprinted are the same for every bracelet.
Because of the first two factors, the organizations are sure to profit from the fundraising activity.
2. For Brand Promotion
Different companies use custom rubber bracelets to promote their new products or services. The bracelets are effective marketing devices because of their popularity especially to the youth. Companies just have to add a striking branding and a unique shining effect to the surfaces of the wristbands, and surely, they will be patronized by their target market.
As mentioned, these items are affordable so businesses would not have to invest a lot for rubber bracelets. That was the reason why well-established companies and those which are still working their way to become established use them.
3. In Celebrating Different Occasions
There are rubber bracelets especially made for certain special occasions like Christmas, New Year, Valentine’s Day, Thanksgiving, and Halloween. They feature a theme that matches one of the given occasions. Others have imprinted greeting such as “Merry Christmas!” and “Happy 2015!”
These seasonal custom bracelets are great for presents. They can also be used as giveaways during birthday celebrations and non-traditional weddings.
4. In Celebrating One’s Style
You can celebrate your style using rubber bracelets. Choose your favorite color among different color choices. You can also have your motto or favorite saying debossed, embossed, or imprinted on your own rubber bracelet. Imprinted bracelets are more economical than the other two.
You can also use a multicolored rubber bracelet, or that which feature fun patterns. If you are more of a casual person, you may choose blank or simple rubber bracelets. If you are jolly, you can choose bright wristbands to match your personality. For fashionable people, there are glittered rubber bracelets available.
You should also consider the material when you are choosing a rubber bracelet. Make sure that it is 100% silicone. Rubber may make you uncomfortable, while other materials may easily snap or break.
5. As An Event Pass
Some events’ organizers use special rubber bracelets as VIP passes during concerts. The bracelets then also act as a souvenir for the event. On some concerts, everyone is given a rubber bracelet which usually glows in the dark. These glowing rubber bracelets look like dancing lights once all audiences are settled on their designated seats.
In other cases, organizers disseminate limited amount of rubber bracelets with the event’s name to loyal fans of the performing artist.
6. As Merchandises
There are custom rubber bracelets being sold on official merchandise stores of different artists, celebrities, group of performers or bands. If you are a diehard fan, these items are also to die for. The great news is they are not as expensive as other merchandises. You can also wear them anytime you want, unlike if you are to buy a shirt; you need to wash it every after wearing it.